Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses.
It is a $4.91T technology company. Revenue grew 14.2% over the last year, it keeps 28¢ of every dollar of sales as profit, and its net debt equals ~0.2 years of free cash flow. It trades at 38.1× earnings — near the highest of its own history.
- Website
- apple.com
- Location
- Cupertino, CA
- Employees
- 166 000
- Sector
- Technology
- Founded
- 1976
Skills
Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.
Strong profitability, health, quality and moat; Valuation and Growth lag behind.
Valuation15
- P/E vs own history93th pct · 0/25
- FCF yield2.8% · 5/25
- P/S10.5x · 5/25
- EV/EBITDA29.5x · 5/25
Growth44
- Revenue CAGR3.3% · 6/25
- Net income CAGR4.3% · 6/25
- EPS CAGR ~5Y17.9% · 20/25
- Fwd implied growth7.8% · 12/25
Profitability100
- ROIC106.3% · 25/25
- ROE137.2% · 25/25
- Net margin27.6% · 25/25
- Operating margin33.2% · 25/25
Health82
- Altman Z12.84 · 25/25
- Current ratio1.00 · 12/25
- Interest coverage622.5x · 25/25
- Net cash / debtD/A 9% · 20/25
Quality95
- Piotroski F8/9 · 25/25
- Beneish M-2.49 · 20/25
- FCF conversion106% · 25/25
- Margin stabilityσ 2.9% · 25/25
Moat88
- ROIC >12% years10/10 yrs · 25/25
- Median gross margin40.4% · 13/25
- FCF-positive years10/10 yrs · 25/25
- Worst-year net marginworst 20.9% · 25/25
Experience
The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.
- FY2025FinancialBest year on record$112B net income
- FY2019FinancialBecame debt-freecash now exceeds total debt
- Aug 2, 2018MilestoneFirst US company to reach $1Tlater first to $3T as well
- FY2016FinancialProfitable every year on record10 consecutive profitable years in our data
- FY2016FinancialRevenue already above $100B$216B in first reported year
- FY2016FinancialPositive free cash flow every year since10-year streak
- 2008MilestoneThe service quickly became the leading online music retailer, reaching more than 5 billion downloads by June 2008…
- Jun 29, 2007ProductiPhoneredefined the phone — now ~half of revenue
- Jan 10, 2006ProductThe first Intel-based Macs, the MacBook Pro and iMac, were introduced on January 10, 2006, using Intel's Core Duo…
- Oct 23, 2001ProductiPodput 1,000 songs in a pocket, revived the brand
- 1999AcquisitionApple acquired Macromedia's Key Grip digital video editing project
- May 6, 1998ProductThe first all-new product introduced under this strategy was the iMac, unveiled on May 6, 1998
- 1997MilestoneSteve Jobs returnsvia the NeXT acquisition — start of the turnaround
- Jan 24, 1984ProductMacintoshfirst mass-market personal computer with a mouse and GUI
- 1983ProductApple's first GUI-based computer, the Apple Lisa, was introduced in 1983
- Dec 12, 1980IPOIPO on Nasdaqlargest since Ford — made ~300 millionaires overnight
- Apr 16, 1977ProductThe Apple II, also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire
- Apr 1, 1976FoundedFounded in the Jobs family garageSteve Jobs, Steve Wozniak and Ronald Wayne
Achievements
Verifiable track record, straight from the reported numbers.
Strengths & watch-outs
What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.
Strengths
- High gross margin (48.6%)
- Strongly profitable — 27.6% net margin
- Revenue growing 14.2% year over year
- Strong cash conversion — FCF is 29.3% of revenue
- Could repay net debt from ~0.2 years of free cash flow
Watch-outs
Nothing stands out as a concern in the available data.
Qualifications
The basics a company should meet before you research it further. Each check uses the reported numbers.
- Revenue growing — the company sells more than a year ago+14.2% YoY
- Profitable — makes more than it spends$129B TTM
- Profit growing — earnings are higher than last year+6.9% YoY
- Generates cash — cash left after running and investing$137B TTM
- Debt under control — could handle its obligations~0.2y of cash flow to repay
- Established company — not a micro-cap — lower blow-up risk$4.91T market cap
- Not printing shares — share count not ballooning — you keep your slice-14.4% shares over ~5y
- Proven track record — years of profitability behind it10/10 profitable years
- Financially stable — balance sheet not near distressAltman Z 12.8 — safe
- Pays a dividend — returns cash to shareholdersyield 0.32%
- Valuation not extreme — price not wildly above earningsP/E 38.1
Peer comparisonApple Inc. vs 6 largest technology peers — cap, P/E, growth and margin side by sideOpen ▾Close ▴
| Company | Market cap | P/E | Revenue growth | Net margin | Profile |
|---|---|---|---|---|---|
| AAPL this company | $4.9T | 38.1 | +14.2% | 27.6% | Strong |
| NVDA Nvidia Corp | $5.5T | 28.6 | +83.4% | 63.7% | Mixed |
| GOOGL Alphabet Inc. | $4.3T | 17.6 | +20.1% | 54.8% | Mixed |
| MSFT Microsoft Corp | $4.0T | 29.7 | +17.8% | 40.3% | Strong |
| SPCX Space Exploration Technologies Corp. | $2.1T | — | +33.2% | -34.0% | Strained |
| META Meta Platforms, Inc. | $1.8T | 26.9 | +27.7% | 29.8% | Mixed |
| AVGO Broadcom Inc. | $1.7T | 45.1 | +48.7% | 42.9% | Mixed |
Head-to-head: AAPL vs NVDA · AAPL vs GOOGL · AAPL vs MSFT
References
What covering analysts publish about the company — information only, not a recommendation.
Appendix · Financial records
The full statements behind this CV, FY2016–FY2025. For readers who want to check the numbers.
Live data and quarterly detail: stockcv.com/AAPL
Want the live picture — intraday moves, valuation history and full analysis?
Deeper analysis of AAPL on PreMarketPriceFigures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $336.11 · market cap $4.91T.