Celsius Holdings, Inc.

Bottled & Canned Soft Drinks & Carbonated Waters

CELHSolid9 of 11 basics passed

$28.60

+4.37%

Market cap $7.24B

$28.60

+4.37%

Market cap $7.24B

Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy.

It is a $7.24B consumer staples company. Revenue grew 82.9% over the last year, it keeps 4¢ of every dollar of sales as profit, and its net debt equals ~0.6 years of free cash flow. It trades at 56.0× earnings.

Website: celsius.com
Location: Boca Raton, FL
Employees: 1 497
Sector: Consumer Defensive

Share price · 3 years

$55.68 → $28.60-48.6%

price only — dividends excluded

Key facts · TTM

Revenue: total sales; $3.05B
Profit: keeps 4¢ of every $1 sold; $129M
Free cash flow: cash left after running the business; $463M
Net debt: debt minus cash on hand; $271M
P/E: years of profit in the price; 56.0
EPS: earnings per share, TTM; $0.51
Dividend: pays out 22% of profit · 11% of FCF; 0.72%
Shares: up 32% since 2019 — dilution; 254.9M
Volatility: beta vs the market — under 1 swings less; 1.01

Revenue, last 10 years

52-week range

Low $23.77$28.60High $64.86

Today's price is 12% of the way from the year's low to its high.

Valuation vs own history

P/E

84.9×

55%

P/S

2.4×

98%

EV/EBITDA

11.1×

91%

P/B

2.4×

98%

FCF yield

6.4%

97%

Share of the last ~5 years that was pricier than today (unusually cheap vs its own history). Based on the daily valuation record.

Insider activity · 90 days

+$1.83Mnet buying

Purchases$1.83M

Sales$0

Insiders trading, last 14d0 buy · 0 sell

Standing in Consumer Defensive

Size$7.24Btop 88%
Revenue growth+57%top 1%
Net margin4%top 55%
Return on equity4%top 83%
P/E56.0×top 95%
Dividend yield0.72%top 89%

Ranked against 41 Consumer Defensive companies with a full CV — for P/E, lower ranks higher.

Skills

Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.

Strong growth; Profitability, Quality and Moat lag behind.

Valuation57

P/E vs own history45th pct · 12/25
FCF yield6.4% · 20/25
P/S2.4x · 20/25
EV/EBITDA36.8x · 5/25

Growth100

Revenue CAGR68.2% · 25/25
Net income CAGR129.4% · 25/25
EPS CAGR ~5Y61.8% · 25/25
Fwd implied growth214.0% · 25/25

Profitability21

ROIC7.4% · 5/25
ROE4.3% · 5/25
Net margin4.2% · 6/25
Operating margin5.3% · 5/25

Health74

Altman Z2.73 · 18/25
Current ratio1.80 · 18/25
Interest coverage5.5x · 18/25
Net cash / debtD/A 5% · 20/25

Quality47

Piotroski F4/9 · 10/25
Beneish M-1.39 · 6/25
FCF conversion358% · 25/25
Margin stabilityσ 19.3% · 6/25

Moat30

ROIC >12% years1/6 yrs · 0/25
Median gross margin42.7% · 20/25
FCF-positive years6/10 yrs · 10/25
Worst-year net marginworst -28.7% · 0/25

How the scores work →

Experience

The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.

Q3 2026Insiders
4 open-market insider purchases
~66K shares bought by insiders
FY2023Financial
Revenue crossed $1B
$1.32B for the year
FY2023Financial
Best year on record
$227M net income
FY2019Financial
Turned profitable
$9.97M net income after a loss year

Achievements

Verifiable track record, straight from the reported numbers.

$10 000 invested in 2021 would be worth ~$9 471 today — price return only

$2.5B revenue in FY2025

Revenue up 82.9% year over year

Profitable 3 years in a row

Positive free cash flow 4 years in a row

1 497 employees

Strengths & watch-outs

What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.

Strengths

High gross margin (48.8%)
Revenue growing 82.9% year over year
Strong cash conversion — FCF is 15.2% of revenue
Could repay net debt from ~0.1 years of free cash flow
Interest covered 5.5× by operating earnings

Watch-outs

Loss-making in 4 of the recent years

Qualifications

The basics a company should meet before you research it further. Each check uses the reported numbers.

9 of 11 checks passed

Revenue growing — the company sells more than a year ago+82.9% YoY
Profitable — makes more than it spends$129M TTM
Profit growing — earnings are higher than last year+61.8% YoY
Generates cash — cash left after running and investing$463M TTM
Debt under control — could handle its obligations~0.6y of cash flow to repay
Established company — not a micro-cap — lower blow-up risk$7.24B market cap
Not printing shares — share count not ballooning — you keep your slice+14.1% shares over ~5y
Proven track record — years of profitability behind it6/10 profitable years
Financially stable — balance sheet not near distressAltman Z 2.7 — grey
Pays a dividend — returns cash to shareholdersyield 0.72%
Valuation not extreme — price not wildly above earningsP/E 56.0

Peer comparisonCelsius Holdings, Inc. vs 6 largest consumer defensive peers — cap, P/E, growth and margin side by sideOpen ▾

Company	Market cap	P/E	Revenue growth	Net margin	Profile
CELH this company	$7.2B	56.0	+82.9%	4.2%	Solid
WMT Walmart Inc.	$882.9B	40.8	+6.2%	3.0%	Strained
COST Costco Wholesale Corp	$419.2B	45.5	+10.1%	3.0%	Mixed
KO Coca-Cola Company	$379.3B	26.5	+6.5%	28.6%	Mixed
PG Procter & Gamble Company	$351.2B	21.9	+3.3%	18.4%	Solid
PM Philip Morris International Inc.	$313.6B	28.8	+8.9%	25.6%	Strained
PEP PepsiCo, Inc.	$171.8B	16.5	+6.4%	11.1%	Strained

Head-to-head: CELH vs WMT · CELH vs COST · CELH vs KO

References

What covering analysts publish about the company — information only, not a recommendation.

Strong buy 10Buy 14Hold 7

Appendix · Financial records

The full statements behind this CV, FY2016–FY2025. For readers who want to check the numbers.

Profit & lossRevenue $3.05B · net income $129M (TTM)Open ▾

Profit & loss

Revenue and profit over the company's career — the income statement, visualised.

How FY2025 revenue flows to profit

RevenueNet income

Revenue (TTM)

$3.05B

YoY 82.9%

Net income (TTM)

$129M

Margin 4.2%

Gross margin

48.8%

Operating margin

5.3%

P/E ratio

56.0

Dividend yield

0.72%

Income statement — full detail

Figures in USD billions · EPS in USD

	2020	2021	2022	2023	2024	2025
Revenue	0.1	0.3	0.7	1.3	1.4	2.5
Gross profit	0.1	0.1	0.3	0.6	0.7	1.3
Operating income (EBIT)	0.0	-0.0	-0.2	0.3	0.2	0.5
Net income	0.0	0.0	-0.2	0.2	0.1	0.1
EPS (diluted)	0.04	0.02	-0.83	0.96	0.61	0.42

Cash flowFree cash flow $463M · operating cash flow $509M (TTM)Open ▾

Cash flow statement

Cash generated by the business and what is left after investment — year by year.

Operating cash flowFree cash flow

Free cash flow (TTM)

$463M

Margin 15.2%

Operating cash flow (TTM)

$509M

FCF margin

15.2%

Cash flow statement — full detail

Figures in USD billions

	2020	2021	2022	2023	2024	2025
Operating cash flow	0.0	-0.1	0.1	0.1	0.3	0.4
Capital expenditure	-0.0	-0.0	-0.0	-0.0	-0.0	-0.0
Free cash flow	0.0	-0.1	0.1	0.1	0.2	0.3
FCF margin	2.2%	-31.7%	15.3%	9.4%	17.7%	12.9%

Balance sheetAssets $5.12B · net debt $271M (FY2025)Open ▾

Balance sheet

How the balance sheet is built — what it owns versus how it is financed.

How $5.12B of assets is financed

65%

35%

Liabilities $2.18B — borrowed moneyEquity $1.18B — owners' stake

Cash vs debt

Total debt $670M − cash $399M = net debt $271M

Cash on hand covers 60% of debt.

Altman Z-Score

2.73

Grey zone

Debt repayment

0.1 yrs

Years of free cash flow to clear net debt

Interest coverage

5.5x

EBIT ÷ interest expense

ROE

4.3%

Profit per $1 of equity

Balance sheet — full detail

Figures in USD billions

	2020	2021	2022	2023	2024	2025
Cash & equivalents	0.0	0.0	0.6	0.8	0.9	0.4
Total assets	0.1	0.3	1.2	1.5	1.8	5.1
Total liabilities	0.0	0.1	0.4	0.4	0.5	2.2
Total debt	—	0.0	0.0	0.0	—	0.7
Equity	0.1	0.2	0.0	0.3	0.4	1.2
Net debt	—	-0.0	-0.6	-0.8	—	0.3

Want the live picture — intraday moves, valuation history and full analysis?

Deeper analysis of CELH on PreMarketPrice

Figures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $28.60 · market cap $7.24B.