Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages.
It is a $121B consumer company. Revenue grew 12.9% over the last year, it keeps 26¢ of every dollar of sales as profit, and it holds more cash than debt. It trades at 16.7× earnings — near the lowest of its own history.
- Website
- bookingholdings.com
- Location
- Norwalk, CT
- Employees
- 24 300
- Sector
- Consumer Cyclical
Skills
Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.
Strong valuation, growth, profitability and quality.
Valuation85
- P/E vs own history0th pct · 25/25
- FCF yield7.9% · 20/25
- P/S4.3x · 20/25
- EV/EBITDA12.5x · 20/25
Growth95
- Revenue CAGR25.2% · 25/25
- Net income CAGR46.8% · 25/25
- EPS CAGR ~5Y158.5% · 25/25
- Fwd implied growth20.3% · 20/25
Profitability75
- ROICn/a · 0/25
- ROE139.6% · 25/25
- Net margin25.5% · 25/25
- Operating margin32.9% · 25/25
Health72
- Altman Z4.83 · 25/25
- Current ratio1.09 · 12/25
- Interest coverage4.5x · 10/25
- Net cash / debtNet cash · 25/25
Quality78
- Piotroski F7/9 · 22/25
- Beneish M-3.11 · 25/25
- FCF conversion132% · 25/25
- Margin stabilityσ 16.6% · 6/25
Moat50
- ROIC >12% years6/7 yrs · 20/25
- Median gross marginn/a · 0/25
- FCF-positive years9/10 yrs · 18/25
- Worst-year net marginworst 0.9% · 12/25
Experience
The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.
- FY2024FinancialBest year on record$5.88B net income
- FY2021FinancialPositive free cash flow every year since5-year streak
- FY2020FinancialBecame debt-freecash now exceeds total debt
- FY2016FinancialProfitable every year on record10 consecutive profitable years in our data
- FY2016FinancialRevenue already above $10B$10.7B in first reported year
Achievements
Verifiable track record, straight from the reported numbers.
Strengths & watch-outs
What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.
Strengths
- High gross margin (98.1%)
- Strongly profitable — 25.5% net margin
- Revenue growing 12.9% year over year
- Strong cash conversion — FCF is 33.8% of revenue
- Net cash position after subtracting debt from cash
Watch-outs
Nothing stands out as a concern in the available data.
Qualifications
The basics a company should meet before you research it further. Each check uses the reported numbers.
- Revenue growing — the company sells more than a year ago+12.9% YoY
- Profitable — makes more than it spends$7.21B TTM
- Profit growing — earnings are higher than last year+29.4% YoY
- Generates cash — cash left after running and investing$9.54B TTM
- Debt under control — could handle its obligationsmore cash than debt
- Established company — not a micro-cap — lower blow-up risk$121B market cap
- Not printing shares — share count not ballooning — you keep your slice-20.7% shares over ~5y
- Proven track record — years of profitability behind it10/10 profitable years
- Financially stable — balance sheet not near distressAltman Z 4.8 — safe
- Pays a dividend — returns cash to shareholdersyield 1.06%
- Valuation not extreme — price not wildly above earningsP/E 16.7
Peer comparisonBooking Holdings Inc. vs 6 largest consumer cyclical peers — cap, P/E, growth and margin side by sideOpen ▾Close ▴
| Company | Market cap | P/E | Revenue growth | Net margin | Profile |
|---|---|---|---|---|---|
| BKNG this company | $120.7B | 16.7 | +12.9% | 25.5% | Solid |
| AMZN Amazon.Com Inc | $2.8T | 20.9 | +15.8% | 17.4% | Mixed |
| TSLA Tesla, Inc. | $1.5T | 397.1 | +11.8% | 3.7% | Strong |
| NFLX NetFlix Inc | $292.8B | 21.4 | +16.0% | 28.2% | Solid |
| HD Home Depot, Inc. | $290.4B | 20.4 | -16.0% | 8.7% | Solid |
| DIS The Walt Disney Company | $186.5B | 21.7 | +4.6% | 8.7% | Solid |
| MCD McDonald's Corporation | $166.9B | 18.9 | +6.3% | 31.7% | Strained |
Head-to-head: BKNG vs AMZN · BKNG vs TSLA · BKNG vs NFLX
References
What covering analysts publish about the company — information only, not a recommendation.
Appendix · Financial records
The full statements behind this CV, FY2016–FY2025. For readers who want to check the numbers.
Live data and quarterly detail: stockcv.com/BKNG
Want the live picture — intraday moves, valuation history and full analysis?
Deeper analysis of BKNG on PreMarketPriceFigures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $160.65 · market cap $121B.