Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively.
It is a $11.3B consumer company. Revenue grew 7.9% over the last year, it keeps 18¢ of every dollar of sales as profit, and it holds more cash than debt. It trades at 11.1× earnings — near the lowest of its own history.
- Website
- deckers.com
- Location
- Goleta, CA
- Employees
- 6 000
- Sector
- Consumer Cyclical
- Founded
- 1973
Skills
Six independent scores, 0–100, built from reported numbers and valuation history. Click a row to see how it was scored.
Strong valuation, profitability, health, quality and moat.
Valuation95
- P/E vs own history2th pct · 25/25
- FCF yield9.9% · 25/25
- P/S2.0x · 20/25
- EV/EBITDA7.3x · 25/25
Growth50
- Revenue CAGR14.8% · 20/25
- Net income CAGR22.7% · 25/25
- EPS CAGR ~5Y-12.2% · 0/25
- Fwd implied growth1.1% · 5/25
Profitability90
- ROIC105.8% · 25/25
- ROE41.1% · 25/25
- Net margin18.4% · 20/25
- Operating margin22.7% · 20/25
Health75
- Altman Zn/a · 0/25
- Current ratio2.75 · 25/25
- Interest coverage713.0x · 25/25
- Net cash / debtNet cash · 25/25
Quality78
- Piotroski F7/9 · 22/25
- Beneish M-4.31 · 25/25
- FCF conversion110% · 25/25
- Margin stabilityσ 15.1% · 6/25
Moat82
- ROIC >12% years10/11 yrs · 25/25
- Median gross margin51.5% · 20/25
- FCF-positive years11/11 yrs · 25/25
- Worst-year net marginworst 0.3% · 12/25
Experience
The company's career so far — founding, the IPO, landmark products and acquisitions, plus revenue milestones and insider buying.
- FY2026FinancialBest year on record$1.02B net income
- FY2016FinancialProfitable every year on record11 consecutive profitable years in our data
- FY2016FinancialRevenue already above $1B$1.88B in first reported year
- FY2016FinancialPositive free cash flow every year since11-year streak
- 2015AcquisitionDeckers acquired Koolaburra and positioned it under its UGG brand
- 2013AcquisitionDeckers acquired Hoka One One
- 2011AcquisitionDeckers acquired Sanuk shoes for $120 million in 2011, which it later divested to Canadian sportswear company Lolë
- 2010AcquisitionDeckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry, but sold the brand…
- 2003MilestoneUGG boots became well known after they were included on The Oprah Winfrey Shows Favorite Things segment in 2003
- 2002AcquisitionDeckers purchased Teva's patents, trademarks, and other assets in 2002
- 1995AcquisitionDeckers purchased UGG Holdings
- 1993IPOThe company was renamed Deckers Outdoor Corporation when it went public on the NASDAQ in 1993
- 1973FoundedDeckers Outdoor Corporation, doing business as Deckers Brands, is an American footwear designer and distributor…
Achievements
Verifiable track record, straight from the reported numbers.
Strengths & watch-outs
What a bull and a bear would each point to. Both lists come from the reported numbers, not opinions.
Strengths
- High gross margin (57.8%)
- Strong cash conversion — FCF is 20.2% of revenue
- Net cash position after subtracting debt from cash
- Interest covered 713.0× by operating earnings
- High returns on invested capital (ROIC 105.8%)
Watch-outs
Nothing stands out as a concern in the available data.
Qualifications
The basics a company should meet before you research it further. Each check uses the reported numbers.
- Revenue growing — the company sells more than a year ago+7.9% YoY
- Profitable — makes more than it spends$1.01B TTM
- Profit growing — earnings are higher than last year+29.6% YoY
- Generates cash — cash left after running and investing$1.12B TTM
- Debt under control — could handle its obligationsmore cash than debt
- Established company — not a micro-cap — lower blow-up risk$11.3B market cap
- Not printing shares — share count not ballooning — you keep your slice+413.3% shares over ~5y
- Proven track record — years of profitability behind it11/11 profitable years
- Financially stable — balance sheet not near distresshealth score 50/100
- Pays a dividend — returns cash to shareholdersno data
- Valuation not extreme — price not wildly above earningsP/E 11.1
Peer comparisonDeckers Outdoor Corp vs 6 largest consumer cyclical peers — cap, P/E, growth and margin side by sideOpen ▾Close ▴
| Company | Market cap | P/E | Revenue growth | Net margin | Profile |
|---|---|---|---|---|---|
| DECK this company | $11.3B | 11.1 | +7.9% | 18.4% | Mixed |
| AMZN Amazon.Com Inc | $2.8T | 20.9 | +15.8% | 17.4% | Mixed |
| TSLA Tesla, Inc. | $1.5T | 397.1 | +11.8% | 3.7% | Strong |
| NFLX NetFlix Inc | $292.8B | 21.4 | +16.0% | 28.2% | Solid |
| HD Home Depot, Inc. | $290.4B | 20.4 | -16.0% | 8.7% | Solid |
| DIS The Walt Disney Company | $186.5B | 21.7 | +4.6% | 8.7% | Solid |
| MCD McDonald's Corporation | $166.9B | 18.9 | +6.3% | 31.7% | Strained |
Head-to-head: DECK vs AMZN · DECK vs TSLA · DECK vs NFLX
References
What covering analysts publish about the company — information only, not a recommendation.
Appendix · Financial records
The full statements behind this CV, FY2016–FY2026. For readers who want to check the numbers.
Live data and quarterly detail: stockcv.com/DECK
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Deeper analysis of DECK on PreMarketPriceFigures are derived from company filings (quarterly values normalised from as-filed year-to-date data where applicable) and may be delayed, restated or incomplete. This page is information, not investment advice. Latest price $83.00 · market cap $11.3B.